The purpose of a Nail Business is to find, satisfy and keep nail customers coming back.
Without a steady stream of customers, you don’t have a business. But, what most Nail Tech’s don’t realize is that the hardest part of starting a new Nail Business is finding customers and keeping your diary full. Because the market place is flooded with so many Nail Tech’s, it is no longer enough just to be a good Nail Tech in order to succeed, you also have to know how to market your Nail Business.
As you read this, if your Nail Business is in any kind of trouble it is probably because you don’t know how to find new customers or keep old ones coming back.
THERE ARE ONLY TWO TYPES OF NAIL TECHS IN SOUTH AFRICA. THOSE WHO ARE BUSY MAKING MONEY AND THOSE WHO AREN’T. WHICH ONE ARE YOU?
Those who aren’t making the money they should are everywhere. They are in every town, city and province of South Africa. So the question we have to ask is, “Why do some Nail Tech’s make money and others don’t?”
Is it their location or is it the economy? From our vast experience of working with Nail Tech’s we have found that the difference is always found in the Nail Tech herself.
We have always discovered that in businesses that aren’t doing well, the Nail Tech is usually working hard on the wrong things and they are making predictable mistakes.
But, the Nail Tech’s who are succeeding are always business minded “go-getters” who focus marketing their nail business.
DON’T BECOME ANOTHER STATISTIC
Every year, Nail and Beauty Businesses start and fail in South Africa at an unbelievable rate. According to Statistics South Africa, 2064 businesses were liquidated between January 2014 to December 2015. This means that an average of 168 businesses closed every month over that period. In other words, 42 businesses liquidated every week. In short, one business failed every 4 hours!
According to StatisticsSA, the main reason why most of these businesses closed down was because of a lack of cashflow. No cashflow means there were no sales and there were no sales because there were no customers buying.
Most Nail Tech’s we surveyed in the industry are not nearly as busy as they need to be, just take a look at these industry stats from Nail Tech’s we surveyed last year.
51% of Nail Techs service less than 10 clients a week 51%
25% of Nail Techs service between 11 and 20 clients a week 25%
Only 15% of Nail Techs service more than 20 clients a week 15%
MAGNETIC WANTS YOU TO EARN R1000 PROFIT PER DAY.
Magnetic Nail Academy is passionate about the Nail Industry. We believe it is a growing industry where Nail Tech’s with the right approach towards business can not only succeed, but prosper and create a great future for themselves. So, if you are not earning a decent living in the Nail Industry, you need to stop and ask yourself “Why Not?”
We have proven time and time again that if Professional Nail Designers can be equipped with the right business skills – with a little bit of hard work and determination – they can earn a minimum of R1000 profit per day. That’s why we are committed to providing dedicated business support and marketing training for our customers. In fact, every Nail Technology Course at Magnetic now comes standard with our Marketing Training for Nail Technicians.
How to market my Nail Business
The Nail Technicians step by step guide to finding clients, getting your diary full and earning R1000 profit a day
In partnership with Industry Experts, Magnetic has created a marketing and business building program specifically for Nail Technicians. The workshop is literally a practical step by step guide to finding customers, getting your diary full and selling your products and services at the right profit margins so that your bank account grows.
So if have ever wanted to know how to market your nail business, get your scheduler full and put money in the bank, then make sure that you get to one of these marketing workshops as soon as possible. The information presented is 100% practical and everything in the workshop is tailored to the Nail and Beauty Industry. Most importantly, the information is tried and tested to make sure you get results! Just take a look at some of what we cover on the day.
WHO SHOULD COME ON THIS WORKSHOP?
From more than 16 years experience of training, coaching and working with Nail Technicians and Beauty Businesses from all over South Africa, this workshop was specifically and intentionally created to help three different types of Nail Technicians in the South African Industry. We call them Start-Ups, Fired-Up’s and Burn-Out’s. Read below for more information on what this workshops can do for you, regardless of what type of Nail Tech you are….
These Nail Tech’s have a dream, they’re passionate and excited but haven’t opened a business yet. Right now, they are doing something else – maybe they are employed in a Beauty Salon, or they work in a Corporate Office and want to follow their passion and open a business on the side that will replace their salary.
This marketing workshop will teach “Start-Ups” how to start-up correctly. You will learn how to build your business on paper, keep costs low, get customers and find ways to generate cash flow even before your doors open.
These Nail Tech’s have pulled the trigger and have started a nail business, but, they are not yet able to live off the income from their business. Their Nail Bar is up and running but these Nail Tech’s need industry specific coaching on how to stay focused, get their diary full, become more organised and make their business more profitable.
This workshop will help them implement high impact – low cost marketing that sells more and more products and services. This workshop will help your Nail Business break through to the next level.
Burn-Out’s are Nail Tech’s who have been in business for some time, but they are tired and they have lost their passion.. They find themselves committed to a business that’s not giving them as much as they are giving it. They feel like the business owns them instead of the other way around.
This workshop will give these Nail Tech’s a literal shot in the arm and rejuvenate a failing enterprise. Ninety-five percent of all problems in business can be solved with good marketing. This workshop will help you fall in love with your business again and breathe new life (i.e. cashflow) into your Nail Bar.
WHAT CLIENTS SAY ABOUT MARKETING TRAINING FOR NAIL TECHS
Magnetic Nail Academy has the widest range of products and the friendliest staff who are more than willing to help in any way possible. The Marketing Course has taught me so much and by using the tools and Knowledge that Magnetic has shared with us has helped me double my client base. Thank you Magnetic for caring for us little guys. It means the world to me
Carmen Nellie – Nailcandi Northcliff
The Marketing Training was awesome! In a very difficult and challenging economic environment, this not only helps us by means of marketing but it also blows a fresh surge of energy and spunk into me as a Business Owner / Nail Designer. Thanks You. Looking forward to more training
Madelene Du Toit – Nail It Studio – Brits
Magnetic’s marketing training has been absolutely phenomenal. I have gained more knowledge in this training than I have ever learned or read in my 10 years of working in the corporate sector. I am so grateful to Magnetic for their training and support.
Mandy Whitfield – Shelanti Nails and Beauty Kempton Park
Thank you to the Magnetic Team for helping us to spread the word about our business through the internet and facebook. Todays marketing workshop was extremely usable. Now more people know about me and my business – Chandre Fourie
COURSE PRICE R1599
So what are you waiting for? Invest R1599 in your business by attending our workshop and Magnetic will help you market your nail business, find new clients, get your diary full and boost revenue. How to market my nail business includes…
- Comprehensive 40 page marketing manual
- 2 bonus ready-made Marketing tools for Gel and Acrylic Nails
- Full days practical training with 100% money back guarantee
- Tea, Coffee and Snacks
- Bonus 12 month marketing plan valued at R949
- Bonus 12 month Marketing Calendar
- Bonus – word of mouth marketing system
- Bonus 45 min follow-up marketing consultation
- Bonus access to Magnetic’s Members Only Marketing Store with ready-made, customisable marketing tools for FaceBook, Google+, Web, WhatsApp, Email Marketing and Print media
available per workshop. Book yours NOW!
BONUS ACCESS TO READY MADE MEMBERS ONLY MARKETING TOOLS
To make our Marketing Training as practical and as effective as possible, not only do we give you a step by step marketing plan of action, we also give you ready-made, customisable marketing tools for every step in your marketing plan.
100% Money Back Guarantee
We are so confident that our marketing workshop will grow your business, that we offer a 100% money back guarantee on the training. By the end of the workshop, if you don’t believe that the information presented will help you increase sales, get your diary full and build a better, more profitable nail business, you can keep the course material and we will refund you your cash in full – no strings attached, no questions asked. It is as simple as that!